유토피아 Imperfect Utopia

날짜. 2024년 6월

작업범위. Communication Design

디자인. 고아라

자체 프로젝트.

Date. June 2024

Scope. Communication Design

Design. Ko Ahra

Self-initiated.

Are You Ready to Embrace Failure?

The pressure to succeed, especially in South Korean society, is a pervasive problem for many people in their 20s and 30s. Traditional standards of success are held in high esteem, but the failures along the way to these goals are often overlooked.

The social and psychological pressure of failing to achieve these goals contributes to the high suicide rate in our generation. While our culture theoretically recognizes that failure can be a catalyst for growth, there is a significant gap in the acceptance of this concept in practice.

Against this backdrop, I developed a website titled 'Imperfect Utopia' aimed at redefining failure for the 20-30 age demographic. The project＊s core objective is to transform to be embraced as part of personal growth and development. Ultimately, it seeks to empower individuals to forge their definitions of success.

The 'Imperfect Utopia' website incorporates interactive elements reminiscent of a typical Korean room, offering users a blend of gaming, an anonymous forum for sharing and discussion, and a shopping experience. Through narrative, I look forward to embracing and integrating the psychological impact of social expectations and imperfection, while positively shifting the context and logic of failure.

Intro of Utipia website. 2024

Watering Can Flash Game. 2024

Recording Machine. 2024

Anonymous Utopia. 2024, Web Page

Camera Flash Game. 2024